- Foodville Story
- About CJ Foodville
CJ Foodville Corporation started its business by opening a family restaurant business in 1994 and successfully launched a homegrown, Western-style family restaurant VIPS in 1997 to lay the foundation as a specialized food service company. CJ Foodville Corp. has grown as a firm, integrated food service company, splitting from CJ Corp. in 2000 and merging group’s franchise business division in October 2006.
CJ Foodville is a compound word combining ‘Food’ and ‘Village’, pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village. This is a strong expression of CJ Foodville to deliver family-like, touching service to customers.
CJ Foodville with its OnlyOne spirit of pursuing differentiated taste and quality as its No.1 value and its technical capability accumulated for over 10 years has developed creative and unique brands. Through such efforts, CJ Foodville currently runs 14 restaurant & franchise brands and multi-restaurant culture spaces, ‘CJ FoodWorld’.
Restaurant brands include premium steak house ‘VIPS’, global Korean food brand ‘Bibigo’, Italian Urban Bistro ‘The Place’, noodle restaurant ‘Cheiljemyunso’, homemade burger restaurant ‘VIPS Burger’ and there are over 130 stores nationwide being operated under direct control.
Franchise brands include healthy bakery with different ingredients ‘TOUS les JOURS’ about 1,300 stores nationwide in operation under direct control or as franchises.
With its vision of ‘Create the World of New Food Culture’, CJ Foodville has been creating a place for everyone’s happiness, providing healthy taste and devoted service. Furthermore, based on its business skills and know-how, CJ Foodville launched ‘CJ FoodWorld’, a food culture theme park, where customers can experience 17 brands of CJ Foodville and CJ CheilJedang at one place, at CJ CheilJedang Center in 2011. As the first flagship store in food industry, CJ FoodWorld is leading food culture trend in Korea, creating a place for customers to experience all aspects of food industry from a farm raising crops such as barley, to restaurants, cafe, bakery, supermarket, and cooking studio.
CJ Foodville has extended its business overseas to Become a leading food service company. Beginning with its launch in the United States in 2004, TOUS les JOURS, with fresh and natural, has entered China, Vietnam, the Philippines, Indonesia, Cambodia and Malaysia and plans to expand into other Asian countries as well. Bibigo, a global Korean restaurant brand as a part of CJ’s Korean food globalization project, is currently operating stores in the United States, China, Singapore, Indonesia and the United Kingdom and plans to enter other countries in Europe and Asia to let customers experience Bibigo and Korean food culture everywhere around the world. VIPS have also entered Chinese market, creating a synergy effect with existing TOUS les JOURS and Bibigo in China. CJ Foodville plays a key role in leading global food service business, providing Korean unique food service value to global market.